Ugly Squeeze Page Gets High Conversion
This morning my Manager came in, really disgusted at some thing that I had completed.
The night ahead of I experienced sent out an e-mail having a link to a squeeze web site that I had produced, and she was entirely repulsed by how ugly it was! She told me that with the fabulous graphic designer that we have offered in-house, I could have experienced a very much greater hunting squeeze web site designed for your campaign I was performing.
She even went on to say that my web designer was hurt since I had developed this kind of an abomination! (It turns out he wasn’t hurt, he was actually happy to see me produce this kind of a piece of dirt as it secures his job further)
I patiently listened to her continue on about how I should present much better high quality websites to the encounter of my readers. Following she was carried out and had gone to work, I looked at the stats that the squeeze web page experienced produced overnight:
55% conversion rate!
Why on earth would this ugly squeeze internet page get a whopping 66.22% conversion rate when nicely intended pages struggle to have 20%? Properly, I’ll let you in on the secret. The site visitors were “sold” prior to they even got for the squeeze web page!
You see, I was emailing my personal readers about an affiliate program that was happening within the next couple of days. In my email I explained all the rewards of utilizing this system, and told them that if they wanted to find out a lot more then they required to sign up at that squeeze web site.
When individuals went for the squeeze site they already knew they wanted to sign up. Obviously some backed out (33.78% to be exact), but that could have been for numerous causes, 1 possibly being how ugly my site was!
So what can we find out from this interesting experience?
1. Romantic relationship building is essential
In case you don’t have a excellent relationship with your readers then promoting will likely be Really tough.
2. Pre-selling is king
As my good friend Todd Gross says, pre-selling is important to creating a ton of cash by means of affiliate marketing (or by way of advertising your personal items).
Where do you pre-sell? Everywhere! In specific your emails, your videos, your blog posts, your articles, and anywhere else just before the visitor is asked to obtain.
Simply because the visitors towards the ugly squeeze page graphics had been pre-sold, they didn’t care how poorly written and ill conceived the web page was – they already knew they desired it.
3. Prettiness is not constantly critical
In simple fact, I have discovered how the much more “good looking” a web site is, the lower it performs.
Perhaps this is due to the reality that the graphics are distracting, or perhaps it truly is due to the fact little (or no) time is put into delivering a beneficial, consistent, valuable message. Whatever the cause, I suggest you try removing the header graphics, fancy animated gifs, and other “pretty-factors” from your squeeze and sales pages and see what happens.